Portfolio

Serious products need a market system, not a surface.

We shape brands, websites, interfaces, and product communication for organisations where trust matters.

The work usually begins with a technical product, scientific resource, institutional initiative, or high-value service that needs to be understood by people outside the team that built it.

Our role is to make that value clear, credible, and usable.

Selected work

Switzerland Omics landing page
Scientific product identity

Switzerland Omics

A public identity and product system for a Swiss company building genetic-based algorithms, interpretation tools, evidence databases, and regulatory-facing infrastructure.

Brand architecture, product taxonomy, technical writing, regulatory positioning, launch communication, and public site structure.

Genomic Vault landing page
Private health infrastructure

Genomic Vault

A trust-led product concept for long-term genomic custody and controlled data access.

Product positioning, account experience, secure access concept, compliance-aware language, and data sharing workflow structure.

Swiss Genomics Association landing page
Institutional identity

Swiss Genomics Association

A public-facing identity for a Swiss genomics association, designed for scientific, institutional, and policy-adjacent audiences.

Identity direction, content hierarchy, public communication, institutional tone, multilingual structure, and trust-sensitive visual language.

SwissPedHealth landing page
Health technology platform

SwissPedHealth

A digital presence for a national paediatric health data initiative, shaped around clarity, collaboration, and responsible infrastructure.

Brand structure, website direction, biomedical infrastructure messaging, collaborator-facing communication, and public trust framing.

Variant Impact landing page
Protein interpretation product

Variant Impact

A product-facing interpretation system connecting DNA variant prediction, protein structure, molecular annotation, and clinical evidence into one workflow.

Naming, positioning, UX logic, route structure, evidence model, technical architecture, documentation, and distribution strategy.

QuantBayes Studio landing page
Evidence verification platform

QuantBayes Studio

A product identity and platform experience for evidence-based verification across AI outputs, scientific claims, clinical findings, engineering checks, and regulated review workflows.

Product positioning, evidence workflow design, technical communication, proof-based messaging, API-facing structure, documentation logic, and trust-sensitive product language.

What the work shows

Trust before claims

Technical audiences judge quality through structure, speed, language, spacing, provenance, and operational detail before they read a claim.

Complexity made usable

Scientific and technical products need clear routes, stable language, strong hierarchy, and enough restraint to let the work explain itself.

Identity as infrastructure

Naming, visual systems, content structure, product architecture, and documentation shape whether serious work can be adopted beyond its original team.

Product judgement

The strongest result is not a decorated page. It is a product, institution, or service that feels coherent from first impression to technical detail.

Contact

If you are building a serious product, institution, or technical brand that needs to be understood, get in touch.

PHRT
SIB
SPHN
SwissPedHealth
Universität Zürich
Kinderspital Zürich
Vanderbilt University
Genomics England
Health 2030
EPFL
University of Leeds
Swiss Genomics Association
Switzerland Omics
University of South Florida
Roche
UCD
TCD
VentureLab